{"id":361,"date":"2017-07-05T05:01:00","date_gmt":"2017-07-05T05:01:00","guid":{"rendered":"https:\/\/juancruz.info\/?p=361"},"modified":"2022-05-19T19:18:12","modified_gmt":"2022-05-19T19:18:12","slug":"checklist-para-evaluar-tu-logotipo-o-simbolo","status":"publish","type":"post","link":"https:\/\/juancruz.info\/?p=361","title":{"rendered":"CHECKLIST PARA EVALUAR TU LOGOTIPO O\u00a0S\u00cdMBOLO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"361\" class=\"elementor elementor-361\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a79a73b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a79a73b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8994572\" data-id=\"8994572\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93c86b7 elementor-widget elementor-widget-text-editor\" data-id=\"93c86b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-adtags-visited=\"true\">En mi post anterior hablamos sobre los 14 par\u00e1metros para un identificador de alto rendimiento, en este post le quiero compartir mi checklist personal para la evaluaci\u00f3n de un identificador visual. El checklist servir\u00e1 para evaluar algunos de los par\u00e1metros, pero tambi\u00e9n les servir\u00e1 para realizar una comparaci\u00f3n de su identificador frente a los de la competencia.<\/p><p data-adtags-visited=\"true\">\u00a0<\/p><p data-adtags-visited=\"true\">A modo de hacer m\u00e1s pr\u00e1cticos los conocimientos adquiridos en el post\u00a0<a href=\"https:\/\/juancruz.info\/?p=350\">Tips para la creaci\u00f3n de tu Logotipo o S\u00edmbolo.<\/a>\u00a0Este checklist muestra par\u00e1metros \u00a0similares o fusiona algunos de ellos para hacer un chequeo m\u00e1s f\u00e1cil. Los elementos que tendremos en cuenta en el checklist ser\u00e1n los siguientes. Al finalizar este post encontrar\u00e1s el enlace para acceder al cheklist en pdf.<\/p><ul><li><strong>La legibilidad y lecturabilidad:<\/strong>\u00a0Que se entienda a cierta distancia los elementos que componen tu marca, que si tu identificador contiene texto, este sea f\u00e1cil de leer y sea entendible, es una marca, no un c\u00f3digo captcha.<\/li><li><strong>La est\u00e9tica visual \u2013\u00a0Armon\u00eda crom\u00e1tica:\u00a0<\/strong>La elecci\u00f3n crom\u00e1tica, \u00a0la composici\u00f3n, el equilibrio de los elementos, los contrastes, los ritmos y dem\u00e1s ajustes t\u00e9cnico -gr\u00e1ficos que componen al identificador visual comunican, as\u00ed que ten en cuenta que existen distintas t\u00e9cnicas para armonizar los colores.<\/li><li><strong>Comunicaci\u00f3n coherente:\u00a0<\/strong>Tu identificador visual, ya sea Logotipo, Imagotipo, Logosimbolo, o cualquiera de sus variaciones no debe estar compuesto por elementos carentes de significado. Este identificador es una unidad y debe utilizar todos sus elementos para comunicar de manera clara y coherente los valores, personalidad o propuesta de valor de tu empresa. Recuerda que todo comunica, lo que no connote lo que quieres por ende sobra.<\/li><li><strong>Singularidad:\u00a0<\/strong>Tu Marca es \u00fanica, tiene una personalidad y una identidad \u00fanica, no trates de hacer imitaciones de otras marcas, a menos que te quieras posicionar como la copia de tu competencia, lo cu\u00e1l indicar\u00e1 que tu oferta de valor nunca superar\u00e1 a tus competidores y que para lo que eres bueno es para imitar a los dem\u00e1s. \u00a0Busca como diferenciarte y ser \u00fanico.<\/li><li><strong>F\u00e1cil Recordaci\u00f3n:<\/strong>\u00a0Aqu\u00ed aplica siempre el popular adagio de que menos es m\u00e1s, entre menos elementos compongan tu identificador, m\u00e1s f\u00e1cil ser\u00e1 recordarlo. la sencillez y simplicidad son muy importantes, esta es la razon por la cu\u00e1l Mc Donald\u00b4s \u00a0es reconocido por una M, Hewlett Packard con Hp, y muchas otras marcas han hecho lo mismo.<\/li><li><strong>Escalabilidad y adaptabilidad:\u00a0<\/strong>tu identificador visual es adaptable a distintos fondos crom\u00e1ticos, tiene variaciones para ser reconocible en bajo reliebe, en alto reliebe, etc. esta en capacidad de ser escalable a grandes y\/o peque\u00f1os tama\u00f1os sin sufrir en su calidad<\/li><li><strong>Impactante, capacidad de atracci\u00f3n:\u00a0<\/strong>Cada vez m\u00e1s, estamos m\u00e1s expuestos a saturaci\u00f3n de im\u00e1genes y una cantidad de marcas nos bombardean de informaci\u00f3n, nuestra marca es capaz de ser impactante, de generar atracci\u00f3n y la atenci\u00f3n de nuestros p\u00fablicos. No queremos hacer un esfuerzo en vano, compara tu marca contra las de la competencia a ver que diferenciales tienes, y define que tendencias son apropiadas en tu sector, cuales no generan rechazo por parte de los consumidores. tu reto es que tu marca nunca sea recibida como si fuera un \u00a0mensaje de spam.<\/li><li><strong>Vigencia:<\/strong>\u00a0No te quedes en el pasado, no te vistas con ropa vieja. los mercados son cambiantes, y si tu no te renuevas posiblemente, seras obsoleto. Verifica que tu marca esta a la vanguardia, que est\u00e1n en la era de la innovaci\u00f3n. Todo esto lo debe poder transmitir tu identificador.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En mi post anterior hablamos sobre los 14 par\u00e1metros para un identificador de alto rendimiento, en este post le quiero compartir mi checklist personal para la evaluaci\u00f3n de un identificador visual. El checklist servir\u00e1 para evaluar algunos de los par\u00e1metros, pero tambi\u00e9n les servir\u00e1 para realizar una comparaci\u00f3n de su identificador frente a los de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,28],"tags":[21,22],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-emprendimiento","tag-branding","tag-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CHECKLIST PARA EVALUAR TU LOGOTIPO O\u00a0S\u00cdMBOLO - Juan Cruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juancruz.info\/?p=361\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHECKLIST PARA EVALUAR TU LOGOTIPO O\u00a0S\u00cdMBOLO - Juan Cruz\" \/>\n<meta property=\"og:description\" content=\"En mi post anterior hablamos sobre los 14 par\u00e1metros para un identificador de alto rendimiento, en este post le quiero compartir mi checklist personal para la evaluaci\u00f3n de un identificador visual. 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