{"id":430,"date":"2022-05-19T18:52:24","date_gmt":"2022-05-19T18:52:24","guid":{"rendered":"https:\/\/juancruz.info\/?p=430"},"modified":"2022-05-19T19:17:40","modified_gmt":"2022-05-19T19:17:40","slug":"capital-de-marca","status":"publish","type":"post","link":"https:\/\/juancruz.info\/?p=430","title":{"rendered":"CAPITAL DE MARCA\u00a0\u00ae"},"content":{"rendered":"\t\t
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En este post determinaremos los factores que se tienen en cuenta al momento de saber el capital de una marca. El Brand equity o capital de marca es hace referencia a la percepci\u00f3n de una marca.\u00a0Existen cuatro elementos que se utilizan regularmente para determinar el capital de maraca, estos son.<\/p>

\u00a0<\/p>

  1. Notoriedad de Marca. La Notoriedad de Marca hace referencia a la presencia de la marca en la mente de los consumidores. Aqu\u00ed hay que tener en cuenta en que medida es reconocida y recordada la marca. La Notoriedad se divide en\u00a0el reconocimiento, el recuerdo, el top of mind, el dominio de marca, familiaridad de marca y conocimiento de marca.<\/em>\u00a0(En un post posterior hablar\u00e9 de La notoriedad de marca y sus aspectos detalladamente),\u00a0<\/em><\/li>
  2. Calidad Percibida. La calidad que la gente perciba sobre nuestra marca, sea producto o servicio, influir\u00e1 en determinar el valor y capital de la marca, y mostrar\u00e1 un posicionamiento en el mercado con relaci\u00f3n a la calidad percibida de otras marcas de la competencia.<\/li>
  3. Lealtad de marca. Se realiza por medio del registro de consumidores que tienden a adquirir productos o servicios de la misma marca de manera repetida.<\/li>
  4. Asociaciones de marca. Las asociaciones de marca pueden ser tan variadas como se imagine, pueden ser signos, ideas, personas, valores, emociones, etc. estas asociaciones pueden ser positivas o negativas. la cantidad de asociaciones positivas influir\u00e1 en el capital de la marca.<\/li><\/ol>

    Ya que la marca es el activo intangible m\u00e1s importante en una empresa, es muy importante que eval\u00faes los cuatro factores anteriores, \u00a0te brindar\u00e1 un ventaja competitiva en el mercado, y te ayudara a aumentar el valor de tu marca.<\/p>

    Espero que te haya gustado este post no olvides compartirlo.<\/p>

    \u00a0<\/p>

    Juan Cruz<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    En este post determinaremos los factores que se tienen en cuenta al momento de saber el capital de una marca. El Brand equity o capital de marca es hace referencia a la percepci\u00f3n de una marca. Existen cuatro elementos que se utilizan regularmente para determinar el capital de maraca, estos son. Notoriedad de Marca. La Notoriedad […]<\/p>\n","protected":false},"author":1,"featured_media":438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[21],"class_list":["post-430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding"],"yoast_head":"\nCAPITAL DE MARCA\u00a0\u00ae - Juan Cruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juancruz.info\/?p=430\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAPITAL DE MARCA\u00a0\u00ae - Juan Cruz\" \/>\n<meta property=\"og:description\" content=\"En este post determinaremos los factores que se tienen en cuenta al momento de saber el capital de una marca. El Brand equity o capital de marca es hace referencia a la percepci\u00f3n de una marca. Existen cuatro elementos que se utilizan regularmente para determinar el capital de maraca, estos son. Notoriedad de Marca. La Notoriedad […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/juancruz.info\/?p=430\" \/>\n<meta property=\"og:site_name\" content=\"Juan Cruz\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-19T18:52:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-19T19:17:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/juancruz.info\/wp-content\/uploads\/2022\/05\/5consejos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jcruzrivera1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"jcruzrivera1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/juancruz.info\\\/?p=430#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/juancruz.info\\\/?p=430\"},\"author\":{\"name\":\"jcruzrivera1\",\"@id\":\"https:\\\/\\\/juancruz.info\\\/#\\\/schema\\\/person\\\/ac046952ae323c1f6c027f84ae0496e3\"},\"headline\":\"CAPITAL DE MARCA\u00a0\u00ae\",\"datePublished\":\"2022-05-19T18:52:24+00:00\",\"dateModified\":\"2022-05-19T19:17:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/juancruz.info\\\/?p=430\"},\"wordCount\":299,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/juancruz.info\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/juancruz.info\\\/?p=430#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/juancruz.info\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/5consejos.jpg\",\"keywords\":[\"Branding\"],\"articleSection\":[\"Branding\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/juancruz.info\\\/?p=430#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/juancruz.info\\\/?p=430\",\"url\":\"https:\\\/\\\/juancruz.info\\\/?p=430\",\"name\":\"CAPITAL DE MARCA\u00a0\u00ae - 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