{"id":440,"date":"2022-05-19T18:56:27","date_gmt":"2022-05-19T18:56:27","guid":{"rendered":"https:\/\/juancruz.info\/?p=440"},"modified":"2022-05-19T19:17:33","modified_gmt":"2022-05-19T19:17:33","slug":"diferencias-entre-imagen-corporativa-e-identidad-corporativa","status":"publish","type":"post","link":"https:\/\/juancruz.info\/?p=440","title":{"rendered":"DIFERENCIAS ENTRE IMAGEN CORPORATIVA E IDENTIDAD CORPORATIVA"},"content":{"rendered":"\t\t
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Muchas veces he lidiado con clientes y personas del medio que confunden los dos conceptos, en el post de esta semana quisiera dejar clara la diferencia qu\u00e9 hay entre estos dos.<\/p>

Inicialmente citar\u00e9 la definici\u00f3n de cada uno de estos t\u00e9rminos seg\u00fan la RAE (Real Academia Espa\u00f1ola), luego explicar\u00e9 cada concepto desde mi punto de vista, y luego dar\u00e9 un ejemplo para que el tema quede m\u00e1s claro. Sin m\u00e1s demora entremos en materia.<\/p>

<\/span><\/p>

Imagen:<\/span>  Del lat. im\u0101go, -\u012dnis.<\/p>

1.<\/em> f. Figura, representaci\u00f3n, semejanza y apariencia de algo. 2.<\/em> f. Estatua, efigie o pintura de una divinidad o de un personaje sagrado. 3.<\/em> f. \u00d3pt. Reproducci\u00f3n de la figura de un objeto por la combinaci\u00f3n de los rayos de luz que proceden de \u00e9l. 4.<\/em> f. Ret. Recreaci\u00f3n de la realidad a trav\u00e9s de elementos imaginarios fundados en una intuici\u00f3n o visi\u00f3n del artista que debe ser descifrada, como en las monedas en enjambres furiosos.<\/p>

Imagen p\u00fablica<\/span><\/i><\/p>

 <\/span><\/i>1<\/em>. f. Conjunto de rasgos que caracterizan ante la sociedad a una persona o entidad.<\/p>

Identidad: <\/span>Del lat. tard\u00edo ident\u012dtas, -\u0101tis, y este der. del lat. idem \u2018el mismo\u2019, \u2018lo mismo\u2019.<\/p>

1.<\/em> f. Cualidad de id\u00e9ntico. 2.<\/em> f. Conjunto de rasgos propios de un individuo o de una  colectividad que los caracterizan frente a los dem\u00e1s. 3.<\/em> f. Conciencia que una persona  tiene de ser ella misma y distinta a las dem\u00e1s.  4.<\/em> f. Hecho de ser alguien o algo el mismo  que se supone o se busca 5.<\/em> f. Mat. Igualdad algebraica que se verifica siempre,  cualquiera que sea el valor de sus  variables.<\/p>

Tanto la imagen corporativa como la identidad identidad son subjetivas la primera se forma en la mente de la gente con relaci\u00f3n a la marca, en la segunda se forma en al interior de la propia marca, reflejando la propuesta de valor de la empresa.<\/p>

Imagen: Lo que la gente piensa sobre la marca, es el resultado de las m\u00faltiples acciones
estrat\u00e9gicas para generar valor agregado a una marca.<\/p>

Identidad: Lo que la marca piensa de si misma y quiere reflejar. La identidad debe connotar atributos y valores<\/span>.<\/p>


<\/p>

Juan Cruz<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Muchas veces he lidiado con clientes y personas del medio que confunden los dos conceptos, en el post de esta semana quisiera dejar clara la diferencia qu\u00e9 hay entre estos dos. Inicialmente citar\u00e9 la definici\u00f3n de cada uno de estos t\u00e9rminos seg\u00fan la RAE (Real Academia Espa\u00f1ola), luego explicar\u00e9 cada concepto desde mi punto de […]<\/p>\n","protected":false},"author":1,"featured_media":447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[21],"class_list":["post-440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding"],"yoast_head":"\nDIFERENCIAS ENTRE IMAGEN CORPORATIVA E IDENTIDAD CORPORATIVA - Juan Cruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/juancruz.info\/?p=440\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIFERENCIAS ENTRE IMAGEN CORPORATIVA E IDENTIDAD CORPORATIVA - Juan Cruz\" \/>\n<meta property=\"og:description\" content=\"Muchas veces he lidiado con clientes y personas del medio que confunden los dos conceptos, en el post de esta semana quisiera dejar clara la diferencia qu\u00e9 hay entre estos dos. 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